Addition of New Facility

Wednesday, January 1, 2014

Tropitone Increases Presence in Irvine, CA by 25% with Addition of New Facility

Irvine, CA – January 1, 2014 – Tropitone Furniture Company, Inc. announced it is expanding into 4 Marconi, Irvine, CA across the street from its current headquarters and manufacturing facility located at 5 Marconi. The combination of 4 Marconi and 5 Marconi will increase by 25% its square footage in Irvine. The Company intends to have the new facility fully operational during the first quarter of 2014.

“A critical component of Tropitone’s strategy is to provide a nimble response to continuously evolving customer requirements,” said Cap Hendrix, President & CEO of Tropitone. “In 1970, sixteen years after Tropitone began in Sarasota, FL, we established a facility in Orange County, CA providing the bi-coastal presence we enjoy today. We believe that a responsive business model based upon the principles of close-to-market, manufacture-to-order and short-cycle-time creates unique value in the marketplace. This significant expansion of our presence in Southern California strengthens our dedication to providing customers what they want, when they want it.”

Tropitone’s current headquarters and primary West Coast manufacturing facility is located at 5 Marconi, Irvine, CA. The new 4 Marconi facility is a combination of office, light manufacturing and warehouse space. The Company plans to focus the 5 Marconi facility on manufacturing operations and closely associated support services. Some corporate services will also remain at 5 Marconi.

4 Marconi will be dedicated to product design & development, marketing, sales and corporate support such as finance and executive. The new facility will also include a product showroom. The warehouse space will serve as the Company’s warehousing & logistics center for long-lead-time materials.

“Our facilities are located in the Irvine Spectrum area of Orange County,” continued Hendrix. “We are part of a master plan that seamlessly integrates transportation, housing, offices, manufacturing, warehousing, retailing, restaurants, entertainment and parks into a cohesive community. Space in this area is highly desirable and very much in demand. We are very fortunate to have found a space perfectly suited for Tropitone’s needs literally across the street from our current facility.”

Tropitone® was originally established as a commercial brand in 1954 when car travel was starting to boom in the USA. As travelers became familiar with Tropitone® brand products at hotels and motels, they began asking where they could buy such comfortable, stylish and high quality products for their homes. Tropitone decided to fill that demand by offering products for sale at retail. Tropitone changed the performance standards for an entire industry by applying the rigorous product and service requirements of the highly-demanding commercial market to the residential market. The Company now has broad and deep portfolios of products specifically designed for each of the commercial and residential market segments, all with the same total performance standards.

Tropitone is headquartered in Irvine, CA and is recognized throughout the casual furniture marketplace for its product design leadership and commitment to total performance products & services. The International Casual Furnishings Association (ICFA) has named Tropitone Tubular Materials Manufacturer of the Year for four consecutive years. The ICFA also named the Company Manufacturer of the Year. URComfort® is the first outdoor seating to be endorsed by the American Chiropractic Association (ACA). Commercial products are sold to multiple customer segments including hospitality & resorts, multi-housing, clubs and cruise ships. Residential products are marketed through specialty retailers & designers. Products are marketed under the Tropitone®, Basta Sole®, Tropitone® MODA™ and Tropitone® Valora™ trademarks. The Company operates primary manufacturing facilities in Irvine, CA and Sarasota, FL.

For more information about the Company and the Tropitone®, Basta Sole®, Tropitone® MODA™ and Tropitone® Valora™ brands, visit, or