TROPITONE INTRODUCES MONTREUX II & UPDATES OF LAKESIDE CUSHION SEATING TO BETTER COMPLEMENT URComfort®
Irvine, CA – July 16, 2013 – Tropitone Furniture Company, Inc. opened the International Casual Furnishings Association (ICFA) Preview Market by announcing the introduction Montreux II cushion seating models and updates of Lakeside cushion seating models. Both were designed to better complement the innovative designs of Montreux URComfort® and Lakeside URComfort® cushion seating collections.
“Both cushion and sling versions of Montreux URComfort® and Lakeside URComfort® were introduced in 2011 with great success,” said Tanya Stevens, Vice President of Marketing & Service Operations for Tropitone. “With all the excitement created by URComfort®, our customers requested regular versions of Montreux and Lakeside seating that replicate the styling of URComfort®. The updated sling models became available earlier this year. We are now completing the lineup with cushion models.”
“The adjustable URComfort® system allows you to find the most comfortable position without getting out of the seat,” commented Stevens. “There is an adjustable tension knob on each side of the seat that allows you to restrict or encourage movement. Whether you want less movement sitting at a table or more movement with your feet on an ottoman, the URComfort® system can be easily adjusted to your satisfaction. The Montreux II and updated Lakeside cushion seating models are a great complement to the URComfort® line.”
Eleven models of Montreux cushion seating were changed to better complement the styling of URComfort®. The models include Dining Chair, Swivel Rocker, Chaise Lounge, Chaise Lounge with Wheels, Double Chaise Lounge with Wheels, Action Lounger, Swivel Action Lounger, Lounge Chair, Ottoman, Love Seat and Sofa. The Lakeside cushion Dining Chair and Swivel Rocker were also updated. These models also coordinate better with modular Montreux and Lakeside Ottoman Tables which were designed to complement URComfort® seating.
Tropitone® was originally established as a commercial brand in 1954 when car travel was starting to boom in the USA. As travelers became familiar with Tropitone® brand products at hotels and motels, they began asking where they could buy such comfortable, stylish and high quality products for their homes. Tropitone decided to fill that demand by offering products for sale at retail. Tropitone changed the performance standards for an entire industry by applying the rigorous product and service requirements of the highly-demanding commercial market to the residential market. The Company now has broad and deep portfolios of products specifically designed for each of the commercial and residential market segments, all with the same total performance standards.
Tropitone is headquartered in Irvine, CA and is recognized throughout the casual furniture marketplace for its product design leadership and commitment to total performance products & services. The International Casual Furnishings Association (ICFA) has named Tropitone Tubular Materials Manufacturer of the Year for three consecutive years. The ICFA also named the Company Manufacturer of the Year. URComfort® is the first outdoor seating to be endorsed by the American Chiropractic Association (ACA). Commercial products are sold to multiple customer segments including hospitality & resorts, multi-housing, clubs and cruise ships. Residential products are marketed through specialty retailers & designers. Products are marketed under the Tropitone®, Basta Sole®, Tropitone® MODA™ and Tropitone® Valora™ trademarks. The Company operates primary manufacturing facilities in Irvine, CA and Sarasota, FL.